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1. We don't want rewards.
Big shock!. We dont avoid PvP because it dosent give xp / salvage / inf / whatever. We probably drop into Bloody Bay for Shivans, but only if we have to do the STF/LRSF.
THe fact is that big PvE'ers with PvE builds and big teams get oodles of xp / inf / drops in PvE zones. We don't need or want more. Ironically, we need these rewards less than PvP'ers, but ill come on to that.
How to get us in? - Not rewards.
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Ok, so rewards don't help drag people in much, but at least the devs are making an effort... the use of rewards in PvP zones certainly doesn't have a negatory effect, give the devs some credit for trying
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2. We like a level playing feild.
This is a huge reason we dont enter PvP. With the advent of inventions, and with various exploits to allow early acquisition of accolade powers, PvP is *not* a level playing feild. And thats what we like. PvE'ers as a rule dont care so much about min/maxing, or fully optimising their build. Although we can, we are more interested in having a good concept and good fun. We enter a PvP zone we tend to be fighting min/maxed PvP'ers who, skill being equal, will beat us by simple virtue of being stuffed full of "teh ub3r" inventions.
How to get us in? - disable Inventions / Accolades. Give us a level playing feild. Or at least give us this option in the Arena.
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Aside from Zaldor's points, most proper 'PvPers' will actually be far more skillfull than the casual 'PvEer' in terms of PvP ability, due to experience and effort used, so it doesn't matter too much if they do or do not have accolades/IOs, to be honest, if all I was gonna do with IOd toons was rip the casual PvPers in the zones to pieces, I wouldn't have bothered, and I suspect, few would have. IOs are all about making tough matches between seasoned PvPers more interesting.. just like ED made people's PvE builds different, IOs make people's PvP builds different from one another too.
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3. PvP Builds
- nerf aid self for instance.
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NO. Seriously. Nerf Aid Self and squishies can only PvP properly if there is an empath in the team. Nerf Aid Self and basically you can say goodbye to anything except Scrappers, Tanks, Brutes and Stalkers in the zones, at least for soloers, and they don't make too good or interesting teams. I like to solo sometimes on my blaster or domi, for instance, both of whom have aid self. I would be solo but also on the lookout for anyone around who would make a good PuG PvP team for that extra bit of fun. Take away Aid Self's usefullness of course, and I'd probably only zonal PvP with my stalker or if I had my PvP mates with me anyway, and if a group of 'PvPers' go into a zone with a well balanced team then it doesn't make any difference, but that's not really the case for casual PvPers. Nerf Aid Self and say goodbye to solo squishies in zones, imo.
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4. Attitude. Or - I dont really care much for "i pwnz joo".
Us PvE'ers are a casual lot. We like a bit of social chat, we like a slick but not perfect team, we drop in, drop out of things and have a laugh. We dont have a great burning desire to "pwnz" anyone, and dont in general get a kick out of humiliating or laughing at anyone.
In short, the ideal PvP for PvE players is with another PvE player. That when we can kick back and enjoy things. We dont even mind loosing in that freindly laisez fare attitude. The fact is, the psychological make up of PvE'ers and PvP'ers tends to be a little different.
Solution: Well, the more of us enter the zones/raids/arena, the more attractive it will become to us. But all the rampant aggression in the zones and the desperation to win is just a big no no for us.
Now this is something we should sort out ourselves. If more of us enter the zones the more of a pleasant time will be had. But, trashtalk, and the like, are a big turn of for us.
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I know that saying "No, YOU trashtalk worse" is a bit of a cop-out as far as making an argument goes, but I certainly find it's the 'sunday PvPers' who get alot more animated on broadcast in victory or defeat, and my PvPer friends all lol at them for it
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5. FoTM Builds, or be 1337 or be cannon fodder.
*yawn*. This is related to point 3 about builds and point 2 about level playing feilds. But many PvEe'rs beleive (I think usually fairly correctly) that PvP zones are filled with the "1337" min/maxed, FoTM builds. Ice/Energy blappers and tanks, Energy/Ninjistu Stalkers.. etc etc. I wont bore you with the details.
How to tempt us in:- Partially, by addressing points 2. and 3. Also, by recognizing that a Energy / Ninjistu stalker bragging about killing a PvE Sonic defender (for instance) is nothing at all to boast about. Guys, seek a challenge not an easy victory. Unfortunately, the perception is that PvP zones are stuffed full of predatory PvP'ers looking for us easy meat non min/maxed PvE players.
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Challenges are great, but unfortunately there's always gonna be a few people in the zone who don't want to PvP with anything except their Ice/EM etc., in which case you're pretty much not going to be able to put up much of a fight unless you join the arms race. Though you are right, I enjoy far more playing my Sonic/Psi in PvP than I would if I had a Rad/Psi, but that's only because I think it's pretty much just as good as it anyway, with the added bonus of being quite rare.
That's my way of fighting FotMs anyway.
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6. Finally - its not Immersive / theres no story.
Particularly for RP'ers, RP-lite'ers, and indeed many non RP PvE's we just get the feeling of "no story" to PvP. Its all about "I pwnz joo" not "I saved the world from the villanous [whatever]".
When do us PvE'ers venture into the zones? Well, look at the big epic events - you cant move for lag in the zones. We LOVE PvP then. It feels like an EVENT. The other time? our Bloody Bay runs. And I suspect not just because we "need" the occasional shivans... hopping around the zone collecting ore samples *feels* like a story.
Solution: Give us a story!. I cant see anything wrong with a co-op Zone fighting Rikti invaders and EACH OTHER!. Run more big epic fights!. RV is an example.
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To be fair, the devs do give storylines at at least the level you want in terms of immersion, the trouble is most of them involve indulging in the PvE aspects which are often ignored. Surely you can just have PvP goals to show the storyline? Sorry, nope. Can't do that. Getting PvP kills are easily exploitable (/t randomvillain, hey there, mind if I farm you for this mission? I've got lots of inf on CoV

), as well as the fact that if you are on at off-peak times or the zone is otherwise empty, they are impossible to complete, holding up whatever zone story arc or whatever you may be on.
Solution #2 is to get everyone to RP PvP, which is just makes me lol.
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I rather suspect you arent sorry at all?
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btw ROFL