Mothers_Love

Massively.com on Zombie Apocalypse

Welcome back to Paragon Solimor.
See you on duty dear.

@Mother's Love - If you ever need any help, send me a tell for channel invites.

I agree, surprised though it is handled all through this DoubleFusion company, I had a company in mind perfect for this (they sell Superhero/Film memorabilia), they seemed Interested speaking face to face with the Director albeit they would probably go stateside for the numbers.

If it hasn't been a success maybe someone should look at what DoubleFusion have done so far and are doing to advertise the opportunity.
They don't sound like a tinpot company that don't know what it takes to make this a success. They should pull their finger out.


DoubleFusion.com:
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About Double Fusion
What we are all about



Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo.



Mission
Double Fusion’s mission is to transform interactive games into an efficient, effective and accountable advertising medium that offers advertisers better access to critical audiences, and brings new revenues, profits and business models to the games industry all while maintaining or enhancing the quality of game play to the gamer.



Experience
Double Fusion’s seasoned management team brings to the table years of experience in advertising and media businesses, interactive games and 3D technology. No one is better poised to create the most effective marketing program for you in games than Double Fusion.



Innovation
The first company to support dynamically changing 3D objects and rich media formats, Double Fusion has established itself as the technology leader in the market and pushes the creative capabilities of in-game advertising closer to the full marketing potential contained in the world’s most interactive medium. Double Fusion continues to lead the field in advancing, through technology, the core value that games provide advertisers as a medium.



Creativity
Understanding that games are more art than technology, Double Fusion’s sales force leverages the system's platform supremacy to offer the most creative advertising vehicles to the marketplace. This ingenuity helps advertisers maximize their in-game ad spend, publishers to maximize the value of their inventory and gamers to preserve or enhance the escapism of their games.









With established offices in San Francisco, New York, London, Tokyo and Jerusalem, and backed by leading venture capital firms: Accel Partners, Jerusalem Venture partners (JVP) and JVP Studio, Double Fusion is well positioned to get you “in play”.


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Press Release:
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NCSOFT SELECTS DOUBLE FUSION AS GAME ADVERTISING PARTNER FOR CITY OF HEROES





SAN FRANCISCO — Apr. 3, 2008— Leading independent game advertising provider Double Fusion has entered an agreement with NCsoft®, the leading developer and publisher of online computer games, to represent the successful comic-book inspired massively multiplayer online game, City of Heroes®. Double Fusion will provide the technology and sales force to bring brands into the popular online role-playing game which takes place in a modern urban setting, an ideal environment for unobtrusive in-game advertising.



Double Fusion and NCsoft are focused on providing value to the players through this advertising partnership. While real world ads will lend realism to the urban world of City of Heroes, NCsoft also plans on taking advantage of Double Fusion's technology to display player-created content within the game. The publisher will dedicate all advertising dollars it earns to fund further game development for the online title, yet still allow players to opt out of advertising in order to provide flexibility to community members.



“Our partnership with NCsoft is a clear showcase for two of our guiding philosophies: bringing value to the player through appropriate use of advertising spaces and bringing new business models to the marketplace by creating new revenue streams that can help fund game development and community support” said Jonathan Epstein, president and CEO, Double Fusion.



“City of Heroes is a key property for NCsoft and we take great care to grow and nurture our player community,” said Brian Clayton, General Manager of NCsoft’s Northern California studio. “We are pleased to work with Double Fusion on City of Heroes, as they have demonstrated sensitivity to the needs of our community and fundamentally understand how advertising can bring value to the players when executed gracefully, and in the appropriate context. In addition to allowing any of our players to opt-out if they so choose, their flexible technology will not only allow us to bring brand messages into the game but also provide a fun, new platform for displaying player-created materials.”



The addition of City of Heroes to the Double Fusion network demonstrates the company’s commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities, to maximizing revenues for its publisher and developer partners and to building a portfolio of top titles among retail PC and console games, massively multiplayer online games, social networks, casual downloadable games, advanced online games and virtual worlds.



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Where would such advertisements be placed anyhow?, I haven't come across of DoubleFusion's ads myself.
Scanning back pages of publications like Edge magazine, Wired, all the PC magazine press and 3D/Software Industry titles yields nothing... these people direct marketiers?

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their flexible technology will not only allow us to bring brand messages into the game but also provide a fun, new platform for displaying player-created materials.”

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At least if they threw out the Ideas to the creative community through an official Ideas submission thread I know they would get in some great Ideas from the U.S and E.U.

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Another thing occurred to me as well - how exactly do you SAY 'Sands of Mu?' Is it 'Mu' as in cat noise (mew) or Mu as in cow noise (moo)?

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Thats not what I've herd.

Congratulations Swissy!

Great job Mini and Catz!, and prizes too, how nice.
Goodjob guys.

Telekinesis - Lovely tinkerly-winkerly bionic sound with the added delight of hearing opponents exclaim "What the %&$£ ???"

Stalagtites - Footstomp,BOoOM!. Delicious.

Telekinetic Blast - six slot it for experimentation and 'talk to the hand' blast them the length of a football field in glorious ragdoll physics.

Crane-Kick-: like TK Blast or Tk Thrust, the trick is to get the killing blow under crane kick. Nice off the edge of a skyscraper.

Poison Bomb: Up-chuck city - nothing quite like making your opponent turn inside out while simultaneously ruining their costume. Bleeeuurgh!!!

Proton-Volley Up there as one of the coolest sfx in CoH, [i]"Hey!-hold on a minute...What was THAT sound?" <--- usually what you get on a team member hearing it for the very first time.

Nova All varieties: what more can you say? - BaDoOoOM !!!

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Slight worry that next will be double exp tokens ¬_¬

[/ QUOTE ]THERE IS?!?!?!?!?!?!?!?!??!! count me in for 10.99 :P

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I'm going to buy 2 and give quad xp a try...

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Lightweights all , where can I buy my half-XP double-Debt token?, I pine for the days pre-'smoothing the curve'.

I know what you mean Dante , I'd love to see some rudimentary AI take over your character if they are bitten, causing them to lash out with their powers at anything and everything, and changing your face to the current 'zombie' model - until either 10 minutes have passed or one of your mates cures you a'la Lost wand invention/temp.power.

You can see a nice big version on Knight Stalker's Signature Nicky. - maybe GR would be kind enough to link to a larger fullscreen version on clicking when/If it goes live on the EU.Site.

Thankyou all you graffiti contributors, you really made the poster.

I agree, I for one won't be argueing it at length... nonetheless, it is there. MMO Addiction/Freewill - double-edged sword I suppose topic wise. Just thank your lucky stars you don't live in China were the Government takes the situation so seriously suspected MMO addicts are carted off to bootcamp!.

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Should the sale of smaller size of chocolate bars be argued against due to obesity? Should half pints not be served at pubs because of alcholism?

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The King-size Mars and Snickers were (when introduced) condemned in concerned MPs in Parliament and at length in the media with regard to the nations obesity problem.
And don't even get me started on Parliament interviening and supporting anti-binge drinking policies, sales and opening hours.


Its all freewill, nonetheless (at least according to Government) not all of us know whats best for us.
Policies have been walking the perennial 'thin-line' since.

Some more here show the Elite bosses.

Also badges like "Apocalypse Survivor", A Red Sky on Zombie Invasions, a Pumpkinhead costume piece,and Sound FX and Artwork that (according to the U.S Forumites) are 'Top-Notch'.

I'd love it if the Signature Heroes would be over-run and bitten, I want to fight a Zombified Statesman, Sister Psyche, Positron and Back Alley Brawler aka: Marvel Zombies.

I'm not sure Apathy would be a good ideal for Heroes or Villains to aspire too!

Its so we pace ourselves, I wouldn't want you to be dead on your feet Aardy

No, I expect to see you running around clutching a bottle of Paragon Pantene™ hysterically screaming that there is Dull, flat, lifeless dead-hair everywhere...x

Hey! - Someones been listening to the various player-suggested Zombie event threads that have been made in the past!.

Please make Cheque payable to Crimson Archer.

All I can say is I'm glad I haven't been playing the market and stockpiling Respec recepes....

What?..

>.>
<.<
>.>

/em,cellphone
"No you fool!, Sell!, Sell!, for £$$£'s sake SELL !!!"




[Legal Proviso: Mother's Love accepts no responsibility for liquids of any sort sprayed, spilt or knocked over and any resulting damage caused to any persons or peripherals. All bad jokes and shocking puns copyright: Mumsie Industries. 114 central square. Founders Falls.]

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Quite honesly If I want to run an International counterfeiting operation from my bedroom thats jolly well up to me thank you very much!


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But... if you were running an International counterfeiting operation from your bedroom that wouldn't be quite honest would it?

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Talk to my Mob-sponsored Lawyer, he's friendly - He's Family.

[Insert Family Tommy-Gun SFX here]

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What if windows had said in a jolly old micropayment type way ok 1p/per file op/per Mb or what if next time you open Photoshop and want to print a photo and it comes up with a dialogue 'Thats 1280*960 by 16 million that'll be £3.50 please.'

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Actually I disagreed in principle with Adobe's move (albeit It was introduced as an anti-counterfeiting measure) when it decided post version seven that Adobe would decide for you what was appropriate that you could scan into the software.
I didn't agree, therefore, quite simply didn't upgrade.

Quite honesly If I want to run an International counterfeiting operation from my bedroom thats jolly well up to me thank you very much!

Ps; Hi Echelon! <makes obsene hand gesture>.

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Why would anyone resent another person being able to buy something with their own money?

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Because, to quote Jack Nicholson;
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Its not that you've got it so bad, Its that others have got it so good.

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I do feel there is an argument on behalf of those who are so hopelessly addicted to MMOs that they will pay anything willingly or unwittingly. There is such a thing as MMO addiction, this micro-payment trend among companies just makes their situation worse.
I would say its a bit blase' for MMO communities to say "Oh well, If you can afford it".

Thats why I would welcome a limit on this micro-transaction trend. (thats in general not just to NCSoft)

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The Character Transfer Service with items for moving from server to server, from account to account, from account to account on a different server for 1 character has been lowered from $75 to $50 per character. However, the discount for multiple character transfers is no longer available.


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Damn! - I fear for DCUO!, thats outragious!

Kindly take your hand off my thigh!

Happy Birthday to our very own S4: Union Bantamweight Champion - MaxPowerz.

Have a great day.

Respec micro transactions?.... well, last time I checked they were at 25-30 million Inf so.... <grimaces> understandable I suppose.

But then again so are Lv53 Hami's and Purplys, way up there in 8 figure sums. Why it should be kept at this current announcement and no more?, because if you start paying for anything else in game you bork the whole system that is working and striving for things.

I can see why its been done, everyone makes mistakes with their build and now you can pay to rectify that! (maybe we'll get bubbly at the player-meets now? ).

I get a sneaking suspicion it will probably mean a slight dumbing-down of the meticulous craft that is planning your build just right because you had to get it right if you only had the one respec.

Tentitively,.... a good thing, for the game for the players, for the experimentation of the Inventions system, but please NCSoft, make this the last thing you can substitute cold hard cash for in place of hard work.

Time (invested in-game) does equal money(inf) - you make it easy to substitute money for in-game effort - you lessen the achievement we feel for things.

Thanks.

Another beautiful piece from him, get that framed and up in a special place, Its stunning Avo, Congratulations.

Glad to see MMOart doing some great pieces, Soul Train, Synchrotron and Bone Momma are all really charismatic pieces, I love them to bits. I see it is our very own Empath and Blindfaith who are up for portrayal very soon?